OTT (Over The Top) refers to video content delivered over the Internet to any device (e.g., TV, Phone, etc.) or streaming services like Hulu, Netflix and Amazon Prime Video.
Video platforms like YouTube and Rumble offer broad audience reach and engagement, making online video advertising (e.g., pre-roll, Mid-roll, etc.) one of the most effective formats of digital advertising.
Streaming audio ads run on streaming music and podcasting platforms and interrupt the content flow to reach a captive and engaged audience. Targeting is a bit limited, but this can be a very effective channel for the right products and services.
Our search specialists optimize all placement features (e.g., ad extensions, negative keywords, scheduling, etc.), to ensure we reach the right audience and communicate intent. Our PPC bid strategies, budget management, constant monitoring and bid adjustment are all driven by performance data to ensure we maximize your ROI.
Finding your audience wherever they are online is our specialty. Our programmatic display advertising leverages an extensive network of DSPs and publisher partnerships. We find the hard-to-reach members of your target audience that others can’t find.
Social media advertising is the third most popular form of digital advertising and is known for its wide reach, engagement and brand building.
With its programmatic capabilities, DOOH has become one of the fastest-growing media sectors in the world.
Native advertising includes sponsored content, in-feed ads and other formats that seamlessly blend with the surrounding editorial content of the host site. Native advertising is less disruptive, more engaging, and is great at building trust.
Geofencing allows you to deliver messages to your target audience as they enter defined geographic boundaries while geotargeting allows you to collect contact information over time—from one to 120 days—and target that contact list in future campaigns.
Automatic Content Recognition TV Retargeting uses technology that recognizes specific content played on a viewer’s TV, allowing you to deliver related content to the same viewer.
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